Minted, a premium design marketplace championing independent artists, is unveiling a new collaboration with local commerce platform DoorDash to provide nationwide on-demand delivery of Minted greeting cards. The partnership kicks off with a Valentine’s Day collection, followed by a broader range of cards for everyday occasions.
This Valentine’s Day, particularly appealing to last-minute shoppers, individuals can easily convey their love through high-quality greeting cards showcasing the work of independent artists. Additionally, shoppers can explore other gifts available through DashMart, DoorDash's innovative grocery and convenience store, and The Flower & Gift Boutique.
Minted, known as the go-to greeting card brand for younger generations, is dedicated to meeting consumers where they are. Today's Millennials and Gen Z shoppers, leading busy lives, favor convenient experiences, seamless transactions, and swift deliveries that align with their lifestyles. According to an Advantage Solutions survey, even though a majority of Americans plan to purchase a Valentine’s Day card, 25% of men intend to procrastinate until one to two days beforehand. Minted's strategic partnership with DoorDash caters to these younger generations, who have widely embraced online food delivery. It simplifies the process for last-minute shoppers to find thoughtful greeting cards and gifts for special occasions without the need to travel or sift through store displays.
“Millennials and Gen Z consumers seek the right balance in the products they buy: where convenience meets quality,” explained Minted Co-Founder and CEO Melissa Kim. “At the same time, younger consumers increasingly value authenticity and purchases that align with their values. By partnering with DoorDash, Minted makes it possible for consumers to purchase artisanal products that express their individuality — and support the livelihoods of independent artists — with the immediacy and convenience of on-demand delivery.”
DoorDash, with its modern delivery experience, becomes a valuable new distribution channel for Minted. In a LendingTree survey, 82% of consumers reported using on-demand delivery over the past year, with Millennials outspending other generations.
Minted's appeal extends to a much younger demographic compared to the traditional greeting card industry. A majority of Minted customers fall within the 19 to 38 age range, in contrast to the industry-wide majority of greeting card purchasers aged 35 to 60, according to the Greeting Cards Association. Retailers aiming to attract Millennial and Gen Z shoppers turn to Minted, and the platform's retail partners include Target, West Elm, Pottery Barn Kids, Pottery Barn Teen, Williams-Sonoma, Barnes & Noble, and now DoorDash.
Minted, as a premium goods marketplace, is devoted to discovering and nurturing untapped creative talent worldwide and bringing it to market. The company's diverse product range, spanning wedding, holiday, gifts, art, stationery, and home furnishings, has reached over 75 million homes globally. Leveraging Minted's crowdsourcing technology, consumers actively participate in choosing designs for sale, ensuring a continuous offering of fresh and trend-forward products. Winning designs are manufactured by Minted, empowering artists globally to showcase their work while Minted handles the rest. Since its inception in 2007, Minted has expanded its offerings to cover new categories, including wall art, textiles, digital content, home decor, and home furnishings. The company has also forged traditional retail partnerships with major retailers and consumer product brands, raising over $300 million from top-tier investors.
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